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BUILDING BRIDGES WITH ART!

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JAIN AND ART BRIDGE:

AGGREGATING GLOBAL TALENTS TO STIMULATE A CONVERSATION AROUND THE WORLD!

By Saida

Meet JAIN. Her first album, Zanaka was released on was certified as a Gold record in . Her single “Makeba” marks the first production of Quad Group’s new creative platform Art Bridge.

Together they are about to blow your mind.

This is how Art Bridge describe their collaboration and the project itself:

“The idea behind this project is a perfect embodiment of Art Bridge’s philosophy of aggregating talents from art and technology to create unique works that are vectors of curiosity and emotion. These collaborations are designed for a variety of forms, ranging from films and installations, events and experiences, social media content and applications, to even objects. This allows us to produce exceptional communication for brands to differentiate themselves, and to stimulate a conversation around its image.

Directors Greg & Lio of Quad Productions, saw “Makeba” an ideal opportunity to work with different artists and asked Art Bridge to support them on this creative adventure. For this project, Art Bridge brought together internationally renowned french designer agnès b. who created two original dresses, Theperfectstorm, a Pantsula dance crew from Soweto (Johannesburg), renowned French street artist L’Atlas for the design of Jain’s sampler podium, and also features South African artists Karabo Poppy Moletsane and the street artist R1.

Each artist built a bridge that converged on this project, creating a unique piece of film art that inspires interaction. For Jain’s fans, this music video is not only marketing content, it’s also a way to discover her world, as well as different cultures, artistic expressions: What Jain is about.”

 

On Jain’s Facebook page she posted the following statement about the video: “Miriam Makeba’s songs have always followed me through the countries where I lived, by her strength and her voice, she became for me a Symbol. It is a symbolic clip, where South Africa is put forward, where art and rhythm are mixed, and where cultures are in harmony. Greg and Lio, the two directors knew perfectly how to capture this. Between street artist, pantsula dancers, fanfares and musicians, it is also a personal meeting with South African artists around the music. Viva Mama Africa !!!”

art bridge

Olivier Bassuet

Creative Producer & Partner / ART BRIDGE – Quad group
& François Brun Co-founder & Producer / QUAD group

I don’t know about you, but I am seriously in love with all of this!

Source https://www.facebook.com/artbridgeparis/videos/890818444354593/?hc_ref=NEWSFEED

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