WHEN CORPORATE ART MAKES A POSITIVE STATEMENT
A sculpture of “The Fearless girl” appeared in Bowling Green Park against the famous Wall Street Charging Bull just in time for International Women’s Day. It celebrates leadership and was sponsored by a surprising ally.
The stunt was designed by McCann New York and their client, an investment firm called State Street Global Advisors. In conspiracy, during the night, to keep up all guessing for at least an internet minute, it was placed face-to-face with the famous Bull of Wall Street on Tuesday. It is meant to symbolize the power of women in leadership. To be more specific it’s meant to emphasize that companies with women in top positions show better financial performance. There’s a circular tablet at the girl’s feet that says “KNOW THE POWER OF WOMEN IN LEADERSHIP/SHE MAKES A DIFFERENCE.”
“We believe good corporate governance is a function of strong, effective and independent board leadership,” Ron O’Hanley, president and chief executive officer of SSGA, said in a statement. “A key contributor to effective independent board leadership is diversity of thought, which requires directors with different skills, backgrounds and expertise. Today, we are calling on companies to take concrete steps to increase gender diversity on their boards and have issued clear guidance to help them begin to take action.” (www.adweek.com)
The irony of the situation is that the Charging Bull itself was originally put in place as an act of guerrilla art by sculptor Arturo Di Modica in 1989. It was to symbolize the strength and power of the American people after the crash of the stock-market in 1987. But New Yorkers fell in love with it, and the city authorities allowed to keep it.
The commissioners of “The Fearless girl” statue received a permit to install the girl, so there was no act of rebellion this time. It’ll remain in place, challenging the bull and Wall Street tourists, for at least one week, while the agency is negotiating with the city for her to become part of the permanent NYC art program.
WOW! Wouldn’t that be something?
What do you think?
As we continue to celebrate and fight for women’s rights all over the world perhaps you might also like to read about the biggest march in US history held on January 21st, that has gathered over four million participants in US alone. Its worldwide participation has been estimated at five million!
We are happening.
Have you found your tribe yet?