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photo credit: Humane Society International and The Humane Society of the United States

Ethical Beauty Humane Society International and The Humane Society of the United States

Cosmetic Brands that Don’t Test on Animals

By Coach Antonia 

Animal testing for beauty – a controversial topic. In Europe, it has been banned in stages from 2004 to 2013. However in China, it is a legal requirement to test on animals. (Crazy, right?!) It can be confusing to know if your products have been tested on animals. We are here to break down the details of what to look out for ethical beauty products when you shop so you can confidently buy beauty without worrying.


If we posted one of the pictures here of the laboratory conditions in which the animal testing occurs, or what the animals look like, most of you would close the page immediately. Doing research for this article was stomach-churning to say the least – and if you are curious to see the raw and rugged truth, a google image search should suffice of “animal testing rabbit eyes.” Imagine what it would be like to have no choice but to have chemical substances dropped into their eyes day in day out, and live in environments that are closer to a bunny-jail than a bunny borough. All for the sake of a mascara. Does that make sense, when it can be avoided?  The Humane Society tells us that there are “thousands of ingredients that have a long history of safe use” as well as “existing non-animal tests or investing in and developing alternative non-animal tests for new ingredients.”



If you want to know that you products of ethical beauty are free of animal testing, it helps to know what labels to look for. Sometimes brands make up their own stamps, therefore it’s helpful to know what three of the most recognized and trusted certification agencies are: PETA, CCF and the CCIC. You may have seen them before and not quite known what they mean. Now you can consciously keep your eyes peeled for these!


Ethical Beauty Cruelty free

  • The Bunny Ears “Cruelty Free” Logo is made by PETA. The brands with this stamp “do not conduct or commission any animal tests on ingredients, formulations, or finished products and that they pledge not to do so in the future.” [source] Sounds good to us! By the way – small nuance, cruelty free doe not mean vegan. There is the same label that signifies cruelty free and vegan – the only difference is the wording. Non-vegan products might use ingredients like lanolin, which is a wax that comes from the wool of sheep, beeswax or honey.




  • leaping-bunny-logo1

    Ethical Beauty Credit:

    The Leaping Bunny is an international symbol showing that the product at hand was not tested on animals. It is certified by the CCIC. That’s “eight national animal protection groups [that] banded together to form Coalition for Consumer Information the on Cosmetics (CCIC). The CCIC promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo. [They] work with companies to help make shopping for animal-friendly products easier and more trustworthy.” [source] This is one of the most common ones to see around the globe!



Ethical Beauty Not tested on animals photo:

  • The CCF works to protect animals for Australian consumers. “CCF surveys and accredits cruelty-free companies selling cosmetics, toiletries and household cleaning products to Australian consumers, online and/or retail. Accredited companies join the CCF List online, in the free CCF App and in the printed booklet which is produced twice per year.” [source] If you like to buy things you see on Instagram, you will know how popular natural cosmetics are in Australia and see that a lot of brands come from there. Good to know their stamp too!





Cruelty Free Kitty – an animal supporter and beauty blogger – made this list of brands that do not test on animals last year, and has updated it for this year.

credit: Cruelty Free Kitty

Ethical beauty The ultimate guide to cruelty-free makeup credit: Cruelty Free Kitty


  • If you want a great blog to follow, check out  Cruelty Free Kitty. Her mission is to “show you that finding amazing, high-quality cruelty-free makeup and beauty products is easy — no matter your budget.” [source] She even has a guide for cruelty-free brands specifically sold at Sephora! Also, her blog is very well designed and a pleasure to visit!
  • Do you have questions about your current ethical beauty products before you re-buy them? You can use PETA’s searchable database to see the animal testing truth behind specific products!
  • Want to see all the facts in one place, and have something to share with close friends and family to help them see the importance of this matter? Check this landing page that’s an infographic by the Humane Society. 


If you care a lot about this topic and want to impact change not only with your buying practices, but within the industry you can donate to active organizations that are working to end this practice. Here are three of the top most actively involved in this issue – with links to their donation pages!

The Humane Society
Johns Hopkins Center for Alternatives to Animal Testing

If you’re interested in natural beauty, check out our most recommended natural face washes and our review of natural cosmetics companies.

To Protecting the Bunnies!
Coach Antonia

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